A brand that feels and
sounds like you meant it
Brand strategy, identity, and presence — built by one person, for a small number of founders at a time.
For businesses that have an idea worth building — and want a brand with the clarity to take it somewhere.
A look at the featured work
Love Takes Authenticity
From a dating app idea to a brand with its own identity.
New Brand
Darya-e-Noor
A full identity, built from the ground up.
New Brand
HMT Watches
A contemporary direction for a heritage watch brand.
Concept Rebrand
Bliss Heaven
An idea that taught me to think beyond the identity.
E-commerce Brand
What I help with
Three services that helps businesses ready to move from an idea to a clear, coherent brand.
Brand Strategy
Before anything gets designed, we figure out what your brand actually stands for, who it's for, and how it should be understood.
Audience and positioning
Voice and key messages
Brand values and personality
Creative direction
Brand Strategy
One page that decides how your brand looks and sounds. Every later design choice gets checked against it.
Audience and positioning
Voice and key messages
Brand values and personality
Creative direction
Brand Strategy
One page that decides how your brand looks and sounds. Every later design choice gets checked against it.
Audience and positioning
Voice and key messages
Brand values and personality
Creative direction
Visual Identity
A logo, typeface, and a colour palette designed to turn the strategic direction into a visual system that gives the brand a distinct and consistent presence.
Logo and wordmark
Colour and typography
Icons and patterns
Brand guidelines
Visual Identity
A logo, typeface, and a colour palette designed to turn the strategic direction into a visual system that gives the brand a distinct and consistent presence.
Logo and wordmark
Colour and typography
Icons and patterns
Brand guidelines
Visual Identity
A logo, typeface, and a colour palette designed to turn the strategic direction into a visual system that gives the brand a distinct and consistent presence.
Logo and wordmark
Colour and typography
Icons and patterns
Brand guidelines
Brand + Presence
Extend the identity into the places your audience will first encounter it — from digital presence and social templates to a tailored Pinterest launch strategy.
Pinterest strategy document
Templates for socila media
Packaging and brand stationery
Brand strategy and guidelines document
Brand + Presence
Extend the identity into the places your audience will first encounter it — from digital presence and social templates to a tailored Pinterest launch strategy.
Pinterest strategy document
Templates for socila media
Packaging and brand stationery
Brand strategy and guidelines document
Brand + Presence
Extend the identity into the places your audience will first encounter it — from digital presence and social templates to a tailored Pinterest launch strategy.
Pinterest strategy document
Templates for socila media
Packaging and brand stationery
Brand strategy and guidelines document
What Happens When a Brand Is Built With Strategy
People understand
you immediately
Not luck. Strategy. The right words and the right look, decided before anything gets made.
It holds up as you grow
Built on positioning, not trend. Still makes sense a year in, when most brands need a rework.
Something you can build on
It gives you a foundation for products, content, campaigns and experiences still to come.
Love Takes Authenticity
Darya-e-Noor
Hindustan Machine Tools
Love Takes Authenticity
Darya-e-Noor
Hindustan Machine Tools
From founders
I’ve worked closely with.
A note on the work
Bliss Heaven
Bliss Heaven changed how I approach projects now.
I'm much more interested in the decisions underneath the identity — what is being built, who it's for, why someone would choose it and how the different pieces need to work together.
Juan Torres
Love Takes Authenticity
The branding for LTA was a delight. I've never been a marketing or design person, but she managed to make me understand the importance of each part of the process. I enjoyed seeing how my idea got breath its own identity.
Noor
Darya-e-Noor
I loved the way the idea was brought into reality through strategy and visuals. Everything feels in place now.
From founders
I’ve worked closely with.
Juan Torres
Love Takes Authenticity
The branding for LTA was a delight. I've never been a marketing or design person, but she managed to make me understand the importance of each part of the process. I enjoyed seeing how my idea got breath its own identity.
From founders
I’ve worked closely with.
A note on the work
Bliss Heaven
Bliss Heaven changed how I approach projects now.
I'm much more interested in the decisions underneath the identity — what is being built, who it's for, why someone would choose it and how the different pieces need to work together.
Juan Torres
Love Takes Authenticity
The branding for LTA was a delight. I've never been a marketing or design person, but she managed to make me understand the importance of each part of the process. I enjoyed seeing how my idea got breath its own identity.
Simple and
clear pricing
Brand Foundations
The essentials for businesses that need a clear strategic foundation and a considered visual identity.
Starting at
$650
Audience and positioning
Voice and key messages
Logo and wordmark
Colour and typography
Brand personality and visual language
Brand style guide
Two rounds of feedback
Brand + Presence
A more complete brand build for businesses ready to establish their identity and bring it into the world.
Starting at
$1,400
Everything in Brand Foundations
Full brand guidelines
Pinterest strategy document
Templates for social media
Packaging and brand stationery
Creative direction
30 days of implementation support
Brand Foundations
The essentials for businesses that need a clear strategic foundation and a considered visual identity.
Starting at
$650
Audience and positioning
Voice and key messages
Logo and wordmark
Colour and typography
Brand personality and visual language
Brand style guide
Two rounds of feedback
Brand + Presence
A more complete brand build for businesses ready to establish their identity and bring it into the world.
Starting at
$1,400
Everything in Brand Foundations
Full brand guidelines
Pinterest strategy document
Templates for social media
Packaging and brand stationery
Creative direction
30 days of implementation support
Brand Foundations
The essentials for businesses that need a clear strategic foundation and a considered visual identity.
Starting at
$650
Audience and positioning
Voice and key messages
Logo and wordmark
Colour and typography
Brand personality and visual language
Brand style guide
Two rounds of feedback
Brand + Presence
A more complete brand build for businesses ready to establish their identity and bring it into the world.
Starting at
$1,400
Everything in Brand Foundations
Full brand guidelines
Pinterest strategy document
Templates for social media
Packaging and brand stationery
Creative direction
30 days of implementation support
A bit about me
and how I work
I’m interested in the ideas behind what we build.
I'm a designer and creative interested in the space between business, creativity and design — particularly the thinking that happens before something becomes visible.
I like figuring out what something should be, who it is for and why it should exist, then turning that thinking into a brand that feels coherent from the inside out.
I work with a small number of founders at a time, which lets me stay close to the thinking as well as the making. It also helps me to focus and direct my creative energy for best outcomes possible.
I’m interested in the ideas behind what we build.
I'm a designer and creative interested in the space between business, creativity and design — particularly the thinking that happens before something becomes visible.
I like figuring out what something should be, who it is for and why it should exist, then turning that thinking into a brand that feels coherent from the inside out.
I work with a small number of founders at a time, which lets me stay close to the thinking as well as the making. It also helps me to focus and direct my creative energy for best outcomes possible.
Have something worth building?
Tell me a little about what you're working on, where you are with it, and what you think the brand needs. I review every enquiry personally and take on a small number of projects at a time.
Have something worth building?
Tell me a little about what you're working on, where you are with it, and what you think the brand needs. I review every enquiry personally and take on a small number of projects at a time.
Have something worth building?
Tell me a little about what you're working on, where you are with it, and what you think the brand needs. I review every enquiry personally and take on a small number of projects at a time.