The brief
Give the brand a more distinctive identity.
Darya-e-Noor already had a product range and a clear place in the jewellery market. The challenge was to build a stronger brand around it — one that could make the products feel more recognisable and give the business a clearer visual presence.
The work was about bringing the different pieces of the brand into a more coherent direction, while keeping its focus on jewellery, individuality and accessible luxury.
What I made
I worked across the brand direction and visual identity, developing the elements that would give Darya-e-Noor a recognisable and coherent presence.
The work brought together the strategic direction with the visual system — shaping the identity, typography, colour, graphic language and supporting applications around the character of the brand.
The Result
A more coherent expression of the brand.
The finished identity brings the different parts of Darya-e-Noor into the same visual world, giving the brand a clearer way to communicate and a stronger foundation for how it can show up across its touchpoints.
