The brief
A values-first dating app built around authenticity, depth and genuine human connection.
Love Takes Authenticity is a values-first dating app exploring a different approach to online dating — one built around authenticity, depth and genuine human connection rather than speed, volume and performance.
The challenge was to give that idea a clear position and a visual identity that felt warm, honest and considered.
What I made
A brand with a clear point of view.
I defined the foundations first: positioning, values, personality, tone and messaging direction.
From there, the identity brought those ideas to life through a distinctive logo system, warm colour palette, typography, imagery and illustration language.
The result was designed to feel warm, considered and human — without becoming overly sentimental.
The Result
The idea became something people could recognise.
LTA moved from a promising product concept to a brand with a defined philosophy, personality and visual language.
It now has a foundation for expressing the same idea consistently across its product, website and future touchpoints.
