3
Years in branding
2
Projects at a time
1-3
Working day to reply
My story
I'm a designer and creative interested in the space between business, creativity and design — particularly the thinking that happens before something becomes visible.
I like figuring out what something should be, who it is for and why it should exist, then turning that thinking into a brand that feels coherent from the inside out.
I work with a small number of founders at a time, which lets me stay close to the thinking as well as the making. It also helps me to focus and direct my creative energy for best outcomes possible.
I am a prodcut designer by education and a combination of designer + thinker by heart. I am passionate about brand building, strategy, brand identity and Pinterest.
That curiosity has led me across brand identity, product design, visual design and creative exploration. Over time, I’ve found myself increasingly drawn to the thinking behind the work — defining the direction, understanding the audience, shaping the idea and creating a system that gives everything else a reason to exist.
Apart from branding, I have also worked in other fields of design and sometimes I consider myself a multidisciplinary designer who not only makes things look good but also thinks thoroughly before designing to get the most of my strategic and creative sides for the best outcomes possible.
For me, a good brand isn't just something that looks considered. It should help a business understand itself, communicate clearly and make better decisions as it grows.
How I work
I work with founders directly — no team, no handoffs. I tend to start with questions rather than answers. I want to understand the business, the people it’s trying to reach, the space it operates in, and what the founder is trying to build.
From there, I move between strategy and design — thinking, defining, making and refining — until the pieces feel like they belong together. I work best with people who care about what they’re building and want to give the idea enough thought before rushing it into the world.
What I bring to a project
Curiosity
I like understanding the problem with curiousity before jumping to the solution.
Strategic thinking
I care about positioning, audience, meaning and the decisions that give a brand direction.
Design
Once the direction is clear, I translate it into visual systems that people can recognise and understand.
A builder's mindset
I like seeing ideas through — not just deciding what something should look like, but thinking about how it will actually live in the world.
